When a prospects responds with anything resembling "So What!" you know that the value of the feature or attribute you were explaining was not clearly understood.
When a prospects responds with anything resembling "So What!" you know that the value of the feature or attribute you were explaining was not clearly understood.
The "so what" exercise that can help you better understand the value - from the customer's perspective.
Click HERE to find the POWER that the "so what" exercise yields.
Wednesday, March 11, 2009
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